Apple ‘Ready to Spend Billions’ on Live Sports Content [Report]

Apple is ‘ready to spend billions’ on live sports content, according to a new report from Wedbush analyst Daniel Ives.

It’s estimated that Apple TV+ has only 20 million paid subscribers and about 45 million global accounts. Netflix, Disney, Amazon, Hulu, HBO, and Peacock have stepped up their efforts to deliver original content since the pandemic hit and Apple is looking for a path to growth over the next decade.

Since Apple chose not to buy a movie studio (MGM, Lionsgate, A24, Hello Sunshine), Ives believes live sports programming may be essential to the service’s future success. Reports have suggested that Apple is aggressively bidding on MLB’s weekday package for next season and is ready to make a sizeable investment in future sports programming as contracts come up for renewal.

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