“This autumn is so far much busier than we expected,” one source with direct knowledge of the situation said. “Previously, Apple was quite conservative about placing orders,” which were less than for last year’s new iPhone. “After the increase, prepared production volume for the iPhone 11 series will be higher compared to last year,” the source said.
While Apple kept the starting price of the flagship iPhone 11 Pro the same as the iPhone XS. It dropped the price of the iPhone 11 to $699, $50 less than the iPhone XR’s starting price of $749. It’s likely this change contributed to the improved demand.