McDonald’s Launches Mobile Ordering in Select Markets

McDonald’s has released an update to its app that brings support for mobile ordering in select markets.

The company is hoping that automating more orders will cut transaction times, reduce errors and free up workers to do things like deliver food to tables or cars in spots designated for mobile orders, reports Reuters.

Not interrupting the flow of the restaurant will be crucial in making mobile ordering a success. “We can’t impact the speed or the quality of our food,” says Jim Sappington, McDonald’s executive vice president of operations, digital and technology.

McDonald’s is bringing restaurant operators to a Chicago warehouse to demonstrate a ‘hub and spoke’ kitchen layout developed in French restaurants after self-service ordering kiosks were installed. The system clusters food preparation to increase efficiency and shave miles off the daily distances covered by employees.

Today the company began testing mobile ordering and payments at 29 restaurants in Monterey and Salinas, California. On March 20th, the test will expand to an additional 51 restaurants in Spokane, Washington.

Notably, McDonald’s system will track your location to make sure that orders are sent to the kitchen after you’ve arrived at the restaurant.

When the customer arrives at the restaurant, the app asks for confirmation and payment before sending orders to the kitchen.

You can download the McDonald’s app from the App Store for free.

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McDonald's Launches Mobile Ordering in Select MarketsMcDonald's Launches Mobile Ordering in Select Markets

McDonald's Launches Mobile Ordering in Select MarketsMcDonald's Launches Mobile Ordering in Select Markets

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