Apple is reportedly partnering with Musical.ly, the popular music video app that lets users create and share their own music videos, reports Recode. Starting on Friday, Apple Music is expected to supply the songs to the app, replacing 7digital.
Apple’s extensive licensing deals will allow Musical.ly to expand the number of countries it supports from 30 to 120. And connecting with Musical.ly gives Apple a new marketing venue: The app will promote Apple’s paid service to its own users, and will allow paying Apple Music subscribers to listen to full songs within the app.
Last year, Musical.ly reported that it had over a 100 million users. You can download the app from the App Store for free.